Digital Impact

Buyer Personas:

Your content needs to be targeted at people who will read it and that means defining buyer personas. Think of buyer personas as sketches of your ideal consumer which you use to guide the look and feel of your whole campaign. We will help you analyse your existing client base and target demographic, picking out the people and businesses most valuable to you.

Research:

If you want to be seen as an industry leader, you’ve got to sound like one. Our Content Marketing team will help you plan and research articles that are bang on trend and deliver real value to to your visitors. With a finger on the digital pulse of society, you can be sure that your content will speak to the right people and gain as much exposure as possible.

Content Creation:

Our team is comprised of specialist writers and designers who work together to craft content which engages both your readers brains and eyes. This gives your content the edge it needs to cut through the digital noise and get noticed by the right people. If you’d like to try your hand at writing, our team will provide all the support, guidance and tools you need to produce outstanding blogs, infographics and videos.

Publication:

Getting your content seen by the right people is a tricky challenge for even the best content marketer. Using your buyer profiles, we identify the publication channels best suited to your ideal consumers. We will complement standard publication with outreach to key communities and influencers, and with promotion via paid search and paid social promotion.

Redistribution:

Content is a lasting and permanent asset for your website. And while your views may drop off over time, they will never vanish completely. Our team will help you curate older content, redistributing articles and blogs whenever they become relevant again. The redistribution of your content maximises the value you receive from every single word, getting your website seen and driving sustainable traffic growth.