Intertec Data Solutions

Have you ever seen those highlighted results at the very top of a Google search? You know, the ones that say ‘Sponsored’ next to them? Well they are PPC (or Pay Per Click) adverts, and they are a great way of generating extra traffic for your website.

It’s a particularly useful strategy for a business in it’s infancy that wants a lot of traffic fast, as it has the potential to deliver an almost instant return on your investment with minimal effort. Think of it as a bridge, a way to get from being a new, low traffic website to one that’s successful and generating a lot of organic visits. It sounds too good to be true doesn’t it?

How Does It Work?

Pay Per Click is essentially what is says on the tin. It places a carefully tailored advert for your business at the top of the search engine results pages, appearing as a sponsored result. When that link is clicked on by a user, you pay a certain amount, as predetermined by Google.

The amount you pay varies depending on how popular the keywords you chose are, and can range anywhere from a few pennies to well over £30 (for example, ‘insurance’ generally costs around £40 per click). The more popular the term, the more it will cost for each click. That’s why Intertec work with you to decide the best keywords for your business within your specific budget, and monitor the progress to ensure you don’t overspend, and make sure you are spending in the right places.

If you’ve been anywhere on the Internet in the last few years, you will have heard the phrase SEO being thrown around a lot. SEO (short for Search Engine Optimisation, in case you were wondering) is the practice of improving your website, with the aim of increasing your company’s visibility on search engines like Google, and ultimately appearing at the top of page 1.